Gallery of Artwork Produced by Fox Creek Printing

Produced for Hawk's Third Generation Parts.

Now this parts catalog cover was a real lesson in compromise. The client very much wanted a montage of car photos. They have a thriving business of finding and restoring parts and had lots of photographs. Unfortunately not all the shots were workable. Some were taken next to a garage or with really bad reflections (the downside to spotlessly shiney cars is they reflect the surroundings like mirrors). But when I saw this shot (provided high resolution too!) I thought we had a winner.

I worked up a cover with just ONE shot, this one by Lake Hartwell in South Carolina. It had been taken professionally and from the tone, lighting, and setting it was obvious. The client relented realizing they'd paid a pro for a professional shot. And sometimes one great shot, though not telling you everything they do for every make and model of every car, tells enough. Don't you want to hop into that beast and go for a ride around the lake?

The font is Jefferies, from Matt Jefferies, the production designer. Working with Photoshop's style palette I was able to rework some glassy button procedures. Though I didn't mean to do a complimentary color palette, the metallic orange finish of the car and the dusk sky just gave me a good orange and blue scheme.

The other car photos made it to the back cover.

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