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Choose the Purpose of Your Graphic

 For Printing Press

For Printing Press

 For the Web

For the Web

 Lines/Pixels

 Vector

 Raster

Vector

 Raster

Applications:

FreeHand

Illustrator

CorelDraw

Photoshop

Painter

Flash

Illustrator

Photoshop

Painter

Imageready

 Color Mode:

Grayscale

CMYK

Spot Inks (Pantones)

Grayscale

CMYK

Spot Inks (Pantones)

RGB

RGB

 Resolution:

 Not an issue

Inkjets: 150 or better

Laserprinters: 300 or better

Commercial Printing: Twice the Line Screen
(Dye Printing: 300 dpi)

 Not an issue

72 dpi is standard

96 dpi can be used

Save As/
Export As:

 Standard: EPS
(InDesign can take AI, PDF, and EPS.)

TIFF

EPS for Duotones

SWF

SVG

JPEG

GIF

 

Vectors and Rasters What's the Diff?

Vector based graphics are basically drawn with lines. Those lines can be filled with color. Because the lines use corner points (which can be squared or curved) that are mathmatically defined, vector graphics are excellent for line art, logos, technical drawings, etc. The are fully scaleable--they can be enlarged or reduced without any loss of detail. Tiny for business cards, huge for billboards. It makes no difference. Vector graphics don't do subtle colors and photorealism easily.

Each shape is a vector graphic.

Raster based graphics can be considered photographic. Pixels make up the image. Once you create the image at a certain resolution they are set in size--like bricks in a wall. You define how many bricks tall and how many bricks wide the wall is. Each pixel can be a color, but if you scale the image up, quality will drop down, as you get bigger, but not more detailed, bricks. Raster graphics have excellent color ranges, gradients, and subtle light and shadow effects. All the atmospheric effects and subtly of nature demand raster-based graphics.

This graphic is a series of colored blocks--pixels. Zoom in to see detail is rapidly lost.

Pick the right format for the job.

Web graphics make lousy print art. Print graphics take too long to download on the web. RGB vs. CMYK is a whole new problem!

 
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