Back to Dye Printing Tricks & Tips
Typefaces are the flavoring to your project's recipes. Chocolate isn't so good on a hot dog and mustard isn't so great on ice cream. So is there a rule to what font works with which project. Not a hard and fast one, to be sure, but there is an "appropriate" font or twelve for any project.
The basic goal should be to communicate the right thing. Of course there are exceptions when picking the wrong font will communicate your message perfectly, but most of the time you want the flavor of the typeface to further your message, not ruin it.
Consider the examples below. For the first one you have the choice of trendy fonts, yet on says stylish and free spirited and the other says condemned house with rust.
Then there's "Hot Sauce"--not only is cool blue the wrong temperature, it's a boring unappealing font for this project.
Wedding invitations--the last best place for script fonts. (Be careful though, all caps are illegible. Set RSVP as rsvp.) The hand drawn example (Snook) shown says to wear your best overall and tank top to this "hitchin'."
The Incredible Hulk. Both are san serif fonts, yet one says hulky, menacing, strong. The other really doesn't.
The last example, body text. Studies have shown that serif fonts are more legible for body text. If you want your reader to actually read all your copy, make it easy. Not too big, not too small. Not too quirky. Here we have a fairy tale. It looks better in Garamond than a modern Avant Garde.
