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Typography Skills

Don't think typewriter, think typesetting. Most fonts are set up to have pretty good spacing after a period, so you don't need to use two spaces at the end of a sentence. One is enough.

 

Underlining on a typewriter meant emphasis. Either bold the text or italicize the text, don't leave it underlined (with the rare exception of the www address that is currently in vogue).

 

When your typeface supports it, use ellipsis marks instead of three periods for better visual spacing.

Ellipsis Examples

For many Mac fonts that support this character it can be found by hitting Option+; (Alt+Semicolon)

 

When your typeface supports them, use Em and En dashes instead of double or triple hyphens.

Em Dash Examples

For many Mac fonts that support these characters they can be found by:

En Dash hitting Option+ -

Em Dash hitting Shift + Option+ -

 

Watch that inconsistent spacing between letters. If you can, manually adjust kerning pairs. For more information on Tracking and Kerning, click here.

Kerning Samples

 

Set leading for legibility, not for cramming as much type onto the page as possible.

Leading Examples

 

Ligatures; use them! Don't overuse them.

Ligatures

For many Mac fonts that support these characters they can be found by:

fi hitting Shift+Option+ 5

fl hitting Shift+Option+ 6

Other alternate characters are hidden all over the keyboard.

 

Hang punctuation when it will look good.

 

Alignment speaks volumes, use it wisely.

Type Alignments

 

Pick the right font for the right voice.

 

It's better to mix serifs with san serifs than to mix two nearly identical serif faces together.

That's a Serif

 

Basic Typographical Terms:

Typeface Examples

 

 

 

 

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